• Marketing Coordinator

    Job Post Information* : Posted Date 2 weeks ago(1/7/2019 3:30 PM)
    Office Location : Location
    US-PA-Philadelphia
  • Overview

    Use your Marketing, Bolgging, Event, and Social Media skills in a career like no other!

    The Marketing Coordinator is responsible for outreach to potential clients, nonprofit community, potential staff and partners to provide information about YPTC and the work that we do. This position reports to Chief Operating Officer and works in tandem with sales, training, client managers and recruitment teams. Use of marketing tools for outreach, communications and reporting is essential to the success of the position.

    Responsibilities

    Marketing & Communications – Utilize and Optimize marketing environment (HubSpot) to maximize email marketing and communication results. Manage, plan and execute all outward email communication to YPTC contacts including clients, client and talent prospects and digital community. Including communication regarding:

     

    Social Media & Blog Management

    • Develops and maintains social media strategy and content
    • Collaborates across teams to ensure social content aligns YPTC’s voice and messaging
    • Coordinates with outsourced marketing vendors to ensure their team is meeting agreed upon deliverables
    • Ensures brand consistency in marketing and social media messages by working with various staff members
    • Works with the Business Analyst to collect analysis on interactions and visits, plus uses this information to create comprehensive reports and
    • improve future marketing strategies and campaigns Grows and expands company social media presence into new social media platforms, plus increases presence on existing platforms including Facebook, LinkedIn, Twitter, and Instagram
    • Researches and monitors activity of company competitors
    • Creates and distributes engaging written or graphic content in the form of e-newsletters, web page and blog content, or social media messages for internal and external audiences

    Events & Special Initiatives

    • Supports COO and other YPTC staff members in organizing various projects and campaigns
    • Collaborates with YPTC event coordinator to develop specialized marketing and outreach to promote scheduled events and communicate with attendees on an as needed basis.
    • Coordinates and execute event marketing materials and communications with the event coordinator
    • Maintains calendar of events, ensure receipt of event reports from event coordinator

    Product and Services Information

    • Integrates marketing materials into communication with clients and digital community according to outlined marketing strategy.
    • Manages and serves as organization liaison to outsourced marketing team responsible for website development and hosting, social media and blog posting and general marketing strategy consulting

    Marketing Strategy

    • With Business Analyst, employs marketing analytics techniques to gather important data (social media, web analytics, Salesforce, Hubspot, etc.)
    • Develops content for product and service marketing materials including, email campaigns, webinars, website pages
    • Updates and Analyze monthly marketing reports to track activity and progress

     

    Resource Development

     

    Webinars

    • Work with client management and training teams to develop webinar content
    • Manage the delivery of webinars including, scheduling webinar and follow up communication
    • Ensure webinar presenters are assigned and are able to deliver thoughtful and engaging presentations
    • Support webinar host/presenters with webinar logistics and rollout

    Resource Library

    • Write and curate content, sometimes in collaboration with other staff, for whitepapers, eBooks and guides to be featured in Resource Library
    • Manage graphic design of resources in accordance to YPTC design standards
    • Ensure content is updated and accessible

    Website

    • Update WordPress Engine website as needed
    • Serve as project coordinator for web development on larger website projects/changes

    Qualifications

    The successful candidate will have the following background, skills, and competencies:

    • Proven experience as a marketing assistant
    • Demonstrated ability to multi-task and adhere to deadlines
    • Strong writing and editing skills
    • BA/BS Degree in Marketing, Digital Marketing, Public Relations or relevant field
    • Ability to execute paid search, programmatic display and paid social campaigns – including campaign configuration, account setup, audience
    • targeting, ongoing management, testing & optimization is a strong advantage
    • Excellent knowledge of MS Office, marketing computer software and online applications (CRM tools such as Dynamics and HubSpot, Online analytics, Google AdWords etc.)
    • A willingness to travel up to 20%. Some of this travel may have to occur outside of normal working hours, though it is our intention to minimize this as much as possible
    • Except when travelling, work will be performed from the YPTC Philadelphia office
    • A demonstrated ability to work collaboratively with all members of our leadership and support teams

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